Tastings at Ontario’s Private Ski Clubs

Osler Bluffs, Georgian Peaks, Toronto Ski Club, Alpine, and a few others are Ontario’s top private ski clubs. The majority on Ontario’s ski hills are private, and efex has conducted spirit tastings with them over the last several years for brands like Fireball, The Kraken, Boodles, and 1800.

Typically, efex conducts these tasting around the club’s men’s and women’s days. However, we have a special relationship with these clubs and can do more to leverage apres ski and other club activities.

About 3.2 million Canadians ski, so it is a robust target.

Skiers and private ski clubs offer brands a unique opportunity to sample a high net worth audience. According to Vividata, skiers index highly for spirits in general, but especially several types of spirits and wine.

Leveraging the men’s and women’s days, efex has been able 4,500 skiers across seven ski clubs.We have the capability to sample beyond the men’s and women’s days and can activate other sports.