BRAND MANAGER CONFESSIONS – INTRODUCTION

    I was going to call this post “Stupid Marketing Tricks” after Letterman’s “Stupid Pet Tricks”…or “The Dumb Brand Manager”…or “Confessions of a Dumb Brand Manager”. I decided to take out the “Dumb”.  I didn’t want to offend Brand Managers, even though this post is about MY marketing mistakes. My purpose is to review my marketing […]

    THE SMART BRAND MANAGER – INTRODUCTION

    I made some really dumb moves as a brand manager.  In this series of posts I want to talk about the smart ones. I want to write about all the brilliant moves out there that I wish I made. In my “confessions” post I am going to cover the things I wish I had done […]

    INTRODUCTION TO efex MARKETING

    efex is an experiential agency built by brand managers for brand managers.  We have been in your shoes.  We have felt your pain. We also think that experiential can be smarter and better. Deliver better information. Deliver better value. Deliver better ROI. Deliver increased sales. We want to deliver all the things that keep you […]